We create, acquire or partner with iconic brands - reimagining them for highly lucrative Lifestyle markets like streetwear, sneakers, collectibles & more
For over 25 years, we have been making brands & companies matter...BUT, we're just getting started.
At LYTEDUST, we are leveraging our experience to build a global portfolio of next-generation brands that have long-term value.
We have the network to get access to the best brands, as well as the playbook to re-imagine them, scale them & generate massive ROI for our partners & investors.
Today, more than any time in recent history, brands need "tried-and-tested" expertise on how to re-imagine the ways they they produce, distribute & market their products. The LYTEDUST team is uniquely qualified to capitalize on new opportunities for iconic brands in high growth Lifestyle markets like streetwear, sneakers, collectibles & more.
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Brand venture studio focused on the $185 billion dollar Lifestyle market.
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Highly experienced team - 25 years of brand experience with the largest brands in the world.
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Unique combination of marketing & creative agency, venture capital firm, and network of brand experts - all under one roof.
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Experts at brand collaborations with leading designers, retailers, celebrities & influencers.
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End-to-end capabilities: branding, design & development, storytelling, collaboration curation, retail strategy, editorial, manufacturing, production & logistics
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Proprietary technology & partnerships, allowing us to build a direct, repeatable relationship with consumers
Our Magic LYTEDUST
LYTEDUST is a unique collective that combines the expertise & resources of our founding team & partners
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The deal flow, discipline & investment resources of a leading venture capital group
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The strategic insights, brand development capabilities, tech & resources of a world-class marketing & creative agency
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A deep team & network of experienced brand builders, partners, acquirers & investors
Why LYTEDUST?
The highest potential brand opportunities choose us because we have decades of both licensing & equity deal structuring experience
We have worked with 100s of brands, building up our playbook of end-to-end brand re-imagination capabilities
We are well-connected & well-regarded within the sectors we operate in, allowing us to maximize value for our portfolio brands
 MedicomMedicom |  rocky |  oakley |
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 crocs2 |  champion_edited |  lvmh_edited |
 coke |  pigeondunks2 |  marshawn |
 northface2 |  puma_edited |
Our Brand Experience